WHY IN NEWS?
Recently Ranvir Singh posted his nude photoshoot on social media in marketing propaganda for Turkish Rug/Carpets, Jaipur. He is being criticized as well as praised for his boldness. NGO has lodged a complaint against the actor in Chembur Police Station, Mumbai. The complaint said, “India has a good culture, but pictures like these are hurting sentiments as well as insulted modesty of women.”
PREVIOUS CELEBRITIES WHO DID THE SAME
Milind Soman, Aesha Gupta, Kalki Koechlin, Sherly Chopra, and many more. It states that Ranvir is not the only celebrity to perform this action. Also, in Hollywood, it is a common activity.
IMPUTATIONS
Section 509 IPC- Word, gesture, or act intended to insult the modesty of a woman.
Section 292 IPC- Spreading Obscenity by selling, lets to hire, distributing, publicity exhibits into circulation, pamphlet, paper, drawing, painting, representation or figure or any other obscene object
Section 293 IPC- Selling Obscene object to a young person
Section 67 A of Information Technology Act, 2000- Publishes or transmits any sexually explicit material.
What is the Concept of Ethical Marketing? If you have this rug/Carpet, which is amazingly comfortable so you don’t need clothes indirectly this advertisement depicts. From the Ethical perspective of the responsibility of Celebrities toward society, what should be the base?
Image Source: Pixabay
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