According to Reports, Reliance Brands Limited revealed on Thursday that it has partnered strategically with premium label Balenciaga in order to bring the best international fashion to the Indian market.
Thanks to this long-term franchise agreement, Reliance Brands Limited (RBL) will be Balenciaga’s sole partner for the brand’s launch in India. This is Reliance Brands’ second deal to work with Kering Group, the parent company of Balenciaga.
With its countless innovations in shape and technique, the original Balenciaga house, founded in 1917 by Spanish-born designer Cristobal Balenciaga and established in Paris in 1937, epitomised modern couture. Since being appointed artistic director of Balenciaga in 2015, Demna has upheld the brand’s goal by introducing cutting-edge collections that now include men’s and women’s ready-to-wear, accessories, and works of art.
One of the few businesses that has genuinely embraced the opportunity for innovative reinterpretation and reinvention is Balenciaga. As per statement from Darshan Mehta, Managing Director of Reliance Brands Limited, their cutting-edge and avant-garde designs, daring usage of the brand, and ensuing cult in the fashion industry have already established a strong basis throughout the world.
According to Mr. Mehta, this is the ideal time to introduce the brand to the country because the Indian luxury industry has grown and more people are using fashion to express their personalities creatively.
Reliance Brands Limited stated in the statement that Balenciaga’s unheard-of interactions with the developing digital world, material advancements, and contemporary social duties maintain it at the fore of modernity.
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